“WAKAZO” story
brand storyWe take on the challenge of brewing new sake.
This is a challenge because we think we are still “wakazo”,
the young who are still growing.
So, the new Wakazo sake is brewed by young “wakazo” brewers.
Thoughts on the product
conceptTradition passed down over 150 years is a treasure. Tradition becomes tradition only when it is passed on to the next generation. From now on, “new sake brewing” and “beliefs to keep on challenging new sake” will be remembered as our new traditions for the future.
About the design
designYou can see eyes on the label of the bottle. The design was inspired by the “glare posture” of Japanese Kabuki performers. The fierce eyes represent the challenge of brewing new sake while protecting the tradition of the past and looking ahead to the future.
About the products
Products
Junmai-ginjo-shu
Junmai-shu
Shop
Shop| Gin no sake Kibune | Morioka City, Iwate Pref. | |
| Sake no Kagiya | Morioka City, Iwate Pref. | |
| Jinosake Wakaba-saketen | Hananomaki City, Iwate Pref. | |
| Kobayashi Shoten | Oshu City, Iwate Pref. | |
| Fukuhara Saketen | Taito City, Tokyo | |
| Shukan Naitousyoten | Shinagawa City, Tokyo | |